Roas What It Is And How To Calculate It
Learn how to calculate ROAS, what this equation can tell you, and the limitations of this measurement. What Is Return on Ad Spend, or ROAS? Return on ad spend is a calculation that measures the cost-effectiveness of advertising efforts. It can help businesses and other entities figure out if their advertising strategy is worth it or not. When a business tries a new advertising campaign, they may compare the ROAS at the start of the campaign, at the mid-point, and at the end....